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Advocacy Work

Representing interests to important actors from government and politics, the judiciary, business and society

The word “advocate” shares linguistic roots with the word for “lawyer” in several European languages, with the common meaning of “someone who pleads the case of another”. Advocacy work - representing the interests of their target group - is an important role for many NGOs. It should not, however, be conflated with “lobbying”, which has a narrower meaning referring to one type of advocacy aiming at specific influences on political decisions. The latter primarily occurs by means of direct contact and dialogue with political decision-makers and...